During my time at Guild Collective, I was responsible for defining, presenting and implementing brand strategy across all social channels.
After struggling to find consistent posting and content creation capabilities, I was able to create a month-to-month strategy that focused on highlighting client work, team & culture, and GC values.
Audience & Community Engagement
As a marketing agency, audience engagement is an important component of Guild Collective’s digital presence. By creating content catering to each platform's audience, GC saw an uptick in overall engagement, allowing online interaction to flourish across all platforms.
Multiplatform Content
Feeds tailored for each audience. Valuing curation over saturation.
Example: The Instagram content seen here is focused on a more personal, “behind the scenes” aesthetic, while LinkedIn (below) takes a more formal approach to sharing.