Barkley is an international marketing agency that focuses on building Whole Brands, a structure of thinking that Barkley itself coined. The agency has been in the business since 1964, working with well-known brands like AMC, Red Lobster, Planet Fitness and Wingstop.
This year, I was able to work on the Barkley brand by creating content for their personal external marketing efforts, which included video and media creation for their launch of the 2023 Whole Brand Report.
Episode 1: How to Build a Brand That Matters
As part of Barkley’s external marketing plan, their team wanted to develop a video series discussing “Whole Brand” thinking.
Together, we came up with a storyboard and script that would make the entire series come together. The result? Episode 1/5 of the Whole Brand Series.